Since its establishment in 1984, Haier Group has expanded its business from the single production of refrigerators to areas such as household appliance, communication, IT digital products, home furnishing, logistics, finance, real estate and bio-pharmaceutical, becoming a world leading life solution provider. In 2014, Haier achieved a global turnover of 200.7 billion yuan, a total profit of 15 billion yuan. Its profit growth was 3 times the number of income, and the online trade volume reached 54.8 billion yuan, a year-on-year growth of 2391%. According to the statistics of Euromonitor, an authoritative consumer market survey organ, Haier brand accounted for 10.2% of the global retail volume, becoming the top large household appliance brand in the world for the 6th consecutive year. Committed to building a local brand popular among global consumers, Haier has long been practicing an overseas market strategy of localized research and development, production and marketing, and great results have been achieved. Up to now, Haier has 5 research and development centers, 21 industrial parks, 66 trading companies and users across 100 countries and regions. Innovation is the gene of Haier’s enterprise culture, which is reflected in the platformization of enterprises and the innovation of management mode. Now, Haier is transforming from product manufacturer to a platform where makers are made. A great number of makers and microenterprises gather on the two platforms of Qingdao Haier and Haier Electronics, where they innovate and grow with Haier’s ecosystem resources and gain many user resources. By 2014, the number of Haier’s registered users has reached 36.85 million.