For over 25 years we’ve considered ourselves “foam artists,” engineers who have manufactured foam for some of the largest companies in the United States. Until one day when we were shopping for pillows for our family and found ourselves completely overwhelmed by all the highly technical stories that cluttered the shelves. When did pillows get so complicated? And how were we supposed to choose one for each member of our household? Extremely frustrated, we went back to the lab to see what we could come up with. The goal was to develop one material that would provide instant comfort and all night support for the whole family. That’s why after 2 years of good old American ingenuity and testing, we finally perfected our secret formula which is undeniably the softest, lightest and most supportive foam we’d ever felt. That says a lot considering we’ve been obsessed with foam for over 2 decades! We wanted to use technology as a means to an end, not a way to confuse consumers into buying something. That’s why when our founder's 8-year-old daughter exclaimed, “I Love this Pillow!” during the testing phase, we decided to let the name stick, because that’s exactly how we want all of our customers to feel.