HALEA was created to commercialise natural products from the research works in UTM and other universities and was founded upon the passion for research and innovation. Whilst HALEA Skin Care is the first and the most significant milestone, HALEA has set a more holistic objectives as a guidance of its existence which are: To commercialise research products from natural resources that have been carried out in Malaysian universities particularly UTM. To promote development and production of more quality halal products to the market. To explore and encourage spirit of entrepreneurship among students and lecturers towards job creations instead of employment. To share the entrepreneurship experience and economic benefits with the society.