Amorepacific Corporation is a South Korean beauty and cosmetics conglomerate, operating over 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude, and innisfree. Founded in 1945, it is the world's 12th largest cosmetics company. Amorepacific continues its grand journey of creating a more beautiful world, writing new history of beauty through unique beauty only we can create. Our story begins in the fertile habitats of Korea, which has served as a natural beauty lab for centuries. It was in these rich lands that Yoon Dokjeong dreamed of using nature’s pure ingredients to create healthy and honest beauty products. She created an artisanal, hand-pressed hair oil made from camellia nuts. In 1945, nearly ten years after Yoon introduced her oil, her son founded Amorepacific, a company that grew from the seeds she planted. Now a global beauty brand, blooming in Korea, China, the United States, and the rest of the world, Amorepacific seeks to share the legacy of Asian Beauty with all of humanity.