At the age of 22 I was already addicted to car audio, building and understanding then the complexity’s of enclosure design, sub-woofer technologies and the sheer thrill of the sound you could produce in a car interiors environment. Following the industry in my early teens I would collect Car HiFi Magazines (changing to Total Car Audio), attending sound offs wherever possible and read up anything in the latest issue of Max Power and Fast Car Magazines. The internet wasn’t global boom it is now. I felt the effects of ground pounding bass at a very early age. Anyone who has felt what a big bass setup does to your body knows what a rush it can be. The sheer power and energy coming at you stuns your senses and rattles your eyes balls, causing trailing visuals and shortness of breath. The bass ‘bug’ bite me at an early age, and found myself wanting to be involved as much as possible. We imported and distributed several brands over the years, RE Audio, Crystal Mobilesound, TRU Technology and US Amps. All these products made it possible for us to gain a wealth of knowledge in both marketing, distributing, after sales and competition. Blade ICE was established in 2002 to meet the needs of the new breed of custom car audio enthusiast.