Back in 2007, you either chose mass-market products that offered you average quality ingredients in large bottles at low prices. Or you had your pants pulled down by a 'boutique wax' company selling you something over-priced and over-marketed in a fancy container. And then we came along. Our aim was simple. To bring a specialist range of high quality car care products to the market, at reasonable prices. No daft packaging. No dodgy claims. And no made-up ingredients or hollow buzz words. In fact, we called ourselves 'Dodo Juice' to make fun of those brands. 'We only squeeze the finest dodos for their rare oil, and it is only this oil that can make your car shine like no other.' We knew that approach was just taking advantage of naive consumers, yet a lack of regulation means that unscrupulous car care companies could prosper. We therefore made products as expensively as we could, rather than dumbing them down to be as cheap as possible. We made them in small batches by hand so we didn't have a million litres of a 'one polish suits all' product that we'd then sell as being 'perfect' for dozens of different paint types, even if we knew it wouldn't be. We priced everything fairly - sometimes a product ended up being more expensive than a mass market equivalent, but sometimes they worked out cheaper (our refill concentrates are particularly cost-effective). Check out our detailing spray and clays - the best quality for less than the mass market will charge you.