Creative director Sophie Hulme launched her eponymous London-based design studio in 2007. The studio creates modern luxury designs, using invention and creative exploration. Since the very first style - the now-iconic Albion tote - collections have been rooted in the knowledge that the most effective designs are the simplest. Collections are crafted in premium materials and manufactured with European suppliers. Innovation focuses on engineering - functional details are signature, rather than logos or branding. Function is at the centre of what Sophie Hulme designs, women are at the centre of why the label designs. Pieces that work, and last.