Infinity Wax

Infinity Wax was initially developed as a personal project by the company founder Michael Cipriani in 2013. As a keen weekend warrior car detailer, and working in a coatings integrity role within the petrochemical industry. The keen interest in detailing, combined with chemical industry experience led to many experiments in the garage at home, many failures and some successful formulas which friends were always more than happy to get their hands on. The idea behind the brand was to simplify what was a divided industry, set between "professional" strength products and "retail" products. Whichever camp you fell into, you either had an extremely powerful and sometimes dangerous product or a much weaker retail version which in many cases was average at best. The Infinity Wax principal was to provide products that professionals would love but could also be safely and easily used by enthusiast detailers. The signature clear bottle and colour coded chemical system was also born around this time and by December 2014 Infinity Wax began trading for the first time.