"To be an actualist who takes pleasure in being the reflection of his clientele in the evolution of his underlying tastes and desires." This is the obsession of Jean Louis David. This true visionary of hairdressing opened his first salon in 1961, avenue de Wagram in Paris, and quickly made a place for himself in the big leagues. A success due to his innovative techniques and his passion for the beauty of women. Jean Louis David decides to make hairdressing an art that he perpetually reinvents over the seasons. After having assisted the greatest photographers of the 60s - we think in particular of Helmut Newton or Herb Ritts - Jean Louis David decides to make his own photos and videos in the 70s, in order to offer the widest possible clientele, collections of hairstyles in which she can find herself. At the time, it was Jean Louis David himself who took charge of keeping up with the times! Since his departure, an artistic team has taken over, remains on the lookout for the latest trends and continues to invent cuts, colors, hairstyles for the sole pleasure of women. Jean Louis David is therefore constantly renewed to reinvent the beauty of the hair. We owe him in particular the famous gradient, made for the first time in 1970, which was created to free women from the shackles of rigid cuts. Today, the artistic team continues this tradition and respects this heritage by offering modern and easy-going cuts, natural colors and infinitely customizable. On the strength of his media success but also an informed businessman, Jean Louis David has built a real empire by developing salons in his name thanks to the franchise system. For him, it " allows traders to benefit from the reputation of a franchisor and to access a set of commercial methods and / or techniques specially developed for these franchisees. " A successful bet since his network has greatly expanded to over the years. Today, there are 1,000 Jean Louis David salons around the world. It remains the leading European hairdressing network and number two worldwide.