The idea of founding a sportswear label and calling it Maloja came about in the Upper Engadin mountains. The memories of an unforgettable deep snow day with friends continue to inspire the Chiemgau company to this day and are reflected in the company philosophy: Maloja stands for – the determination to go your own way. – the reflection on the simple and important things in life. – an honest and respectful interaction with people and nature. – the ability to be able to enjoy. The team passionately designs functional clothing for mountain biking, road cycling, cross-country skiing, climbing, ski touring and running, and attaches great importance to a fashion and lifestyle-oriented design. Maloja is based in Rimsting am Chiemsee.