Mizuno USA, Inc. (“Mizuno”) constantly strives to supply dedicated athletes with the newest technological breakthroughs from our workshops and testing facilities. These new product innovations reflect the large investments Mizuno has made in research and development, as well as in marketing, promoting, advertising and customer support in order to translate these innovations into a superior experience for the consumer. Similarly, our existing products reflect both past premium quality investment efforts and an ongoing commitment to providing the highest quality premium products. Mizuno recognizes and seeks to promote the goodwill and premium-brand image associated with all of its products (“Products”). Mizuno believes that its objectives require sellers of its goods to provide superior service, to provide highest quality consumer support at all levels, to maintain proper inventory levels, and to promote the Mizuno premium brand image, and focus on product performance, features and benefits. We likewise believe that Mizuno’s image and the investment that Mizuno and its direct customers make in the introduction and marketing of new and existing products are undermined by entities that engage in unfair or deceptive advertising practices. We condemn such advertising practices. Further, advertising at sub-premium prices may improperly imply sub-premium products and service.