The MakeupAlley community was launched in 1999 as a small group of devoted beauty consumers. Since then it has evolved into a larger beauty social network and information portal for beauty, skincare and lifestyle. MakeupAlley has a large, comprehensive product review section which includes product photos, ratings and ranking. As of Summer 2015, there are more than 2.5 million reviews of 150,000 beauty and skincare products written by beauty enthusiasts worldwide. Makeupalley has many message boards for discussions on the topics of makeup, bath and body, skincare, fragrance, hair, fitness, nails, FOTD, and cosmetic procedures. Recently, an app was launched and is available for iOS, Android and Windows devices. The iOS version of the app offers barcode scanning to get instant reviews on the go. MakeupAlley remains a community dedicated to providing consumer to consumer beauty information.