Purely Professional

Purely Professional is a Danish Clean Beauty brand. For us, it's about keeping it clean and simple, so we can offer you the highest quality of clean products for your skin and hair. We are an innovative family business that has as much passion for our customers as our products. That is why we are also known for our good customer service. At Purely Professional, we want to do it differently and better. Develop better products based on some different values ​​and take some new directions in the industry. We want to avoid many of the problems with allergies and irritation that we have seen with hairdressers and customers. And we think the best way to do this is to use products without perfume and parabens and to avoid dyes and other unnecessary chemicals. We also believe that products for the hair can be beneficial without silicone and sulphate. These ingredients traditionally used in hair care can be irritating to the skin or difficult to break down in nature. We are of the opinion that products must work, they must have a purpose, and then they must not burden nature or expose the consumer to unnecessary ingredients. These core values ​​are the basis for all our hair and skin care products, and they are still our guideline in relation to all aspects of Purely's universe today. We hold all our ideas and concepts against these values. This is what we can promise you, you will get when you stand with a Purely product in your hands. We therefore call our core values ​​the Purely Promise. The Purely Promise is our promise to you when you choose to do something good for yourself, your loved ones and your surroundings. That is why we combine our products with as few ingredients as possible. The ingredients we use must be the purest and best. We only manufacture products that we believe have a specific purpose and that we can guarantee have an effect. All our products must be manufactured with a focus on impacting the environment as little as possible. Therefore, we look at environmentally friendly solutions such as limiting the use of plastic and the emission of CO2. We try to recycle materials and naturally also sort waste. This is our bid to make environmentally friendly beauty products with greater sustainability.