SWISSDENT is an international company based in Zurich, Switzerland. It was founded in 2006 by the Swiss dentist Dr. med. dent. Vaclav Velkoborsky. As a practicing specialist in cosmetic dentistry, Dr. Velkoborsky developed a particular interest in dental whitening procedures and has become an authority on the subject. Popular bleaching methods often have negative side effects, such as hypersensitivity and enamel damage. Through his patients Dr. Velkoborsky recognised the need for a gentle, mineralising and whitening toothpaste, and embarked in 2005 on the development of a formula which utilised the latest dental knowledge and technology and which contained only the finest ingredients. SWISSDENT’s unique formula was patented and provides gentle brightening and a highly effective teeth cleaning. Today, SWISSDENT Cosmetics AG employs a range of specialists in the area of development of innovative dental care products and holds several patents. All products are 100% Swiss Made and are subject to strict Swiss quality controls.