The Ultimate RainCoat story begins with one of its founders purchasing a new 2001 Audi. After having previous cars waxed and detailed 2-3 times per year, he wanted to find a more permanent solution that was better performing than waxing and that would take less time. Several products were tried, including a product that required 24 hours to install, but would provide a coating that lasted at least ten years without having to wax the car. It worked OK, but the coating provider did not invest in his product and it soon became obsolete in comparison with newer products. Even though the coating was applied again on two new cars, it soon became apparent that paint-enhancement coatings were in their infantile stage of growth and were hard to find, although they did a better job of protecting automobile paint than waxes did, and lasted longer. In 2014, this same founder, an entrepreneur at heart, was working with a private-equity firm and came across an unrelated business who had a unique way of marketing its business. This business repaired cellular phones and had regional locations across the USA. They would engage in geographically-targeted Search Engine Optimization (SEO) for their services. The Company would ensure that their website would be on the first page of a Google-type search for cell phone repair and, once the prospect would click onto their website, the prospect could make an appointment to take their phone into their closest repair facility and get the phone repaired in 30 minutes at rates much cheaper than buying a new phone.