Wacoal was founded in Japan in 1949 by Koichi Tsukamoto. His goal was to bring beautiful intimate apparel to women across the globe that would offer a higher level of excellence and innovation to the industry. He was extraordinarily successful building teams of like-minded designers, researchers, merchants and others who together have created a Wacoal brand with global reach. In 1964, Wacoal established the Human Science Research Center as an organization dedicated to scientific research on women's beauty. In 1985, Wacoal launched its brand in America, with the same dedication to excellence and innovation. As a new brand in the U.S. Wacoal had a philosophy that was quite simple and unique – make the best fitting and most comfortable products with high quality materials and workmanship backed by world class service. Although our prices were higher than most and with no sale offering, the ultimate judge was the consumer. Our amazing fit consultants partnered with sales associates all over the country and one at a time we helped educate and ultimately convert women to wear products that gave them great comfort (sometimes life changing) and outstanding value. In 2005 Wacoal bras attained the#1 ranking for dollar sales in department stores and consistently increased share to the dominant position we enjoy today. Ultimately, our success comes from always putting the consumer first and maintaining a constant focus on making innovative, long lasting products that truly perform. In 2009, Wacoal America launched a new line aimed at a younger fashion consumers called b.tempt'd. This line offers the same celebrated fit and quality Wacoal is known for. Today Wacoal America products are offered in North and South America, Japan, Asia, Africa, Europe, the Middle East, Australia and New Zealand and we continue to be influenced by Koichi's inspiration.