CHARMY Magica Fresh Pink Berry Scent

Proprietary nano-cleansing mechanism facilitates the easy removal of grease from the moment washing up begins, making dishwashing faster. Eliminates bacteria on the sponge for lasting cleanliness. Stylish rectangular bottle and unique design express functionality.

Lion’s research into eliminating stubborn grease and grime has led to the development of a new detergent that employs nano-cleansing technology to make grease slide like water off dishes from the moment washing up begins. This nano-cleansing, achieved thanks to proprietary Lion technology, enables cleaning agents to quickly penetrate grease, soften it at the nano-level, and break it up almost instantly. As a result, greasy grime offers less resistance, and dishwashing goes smoother and finishes sooner. 
Lion has incorporated nano-cleansing technology into its new Magica dishwashing detergent, to be released on January 21, 2015. Magica easily removes grease and quickly gets dishes clean. In a survey, nine out of ten consumers who tried Magica said that they were able to wash off grime “easily,” and eight in ten said that they were able to finish the dishes “quickly.” One consumer commented that the new detergent worked “just like magic,” inspiring the name Magica.
Until now, washing the dishes has taken a great deal of time and effort. With the release of Magica, Lion is helping to make this chore quick and easy and make kitchen work more efficient.