LR is one of Europe’s leading direct sales enterprises. Since its foundation in 1985, LR has recorded enormous sales growth. LR’s success is based on five unique success factors, defined values and a clear vision.
LR’s vision is to become a globally leading direct sales enterprise. “Leading” means more than just size; it also means that LR sets trends and an example. This vision is based on clearly defined values and 5 solid pillars of success.