From the time he was a youth, Tracy Gibbs knew he wanted to change the world. At the early age of 16, he would stay up late into the night listening to motivational tapes that taught him about living with an abundance of purpose and meaning. He came to believe that in order to make the most out of his life, he needed to help as many people as possible. For the last 28 years, he has pursued the optimization of cellular absorption, creating multiple inventions and conducting cutting-edge research for the improvement of nutrient absorption. He made it his life’s mission to help others become healthy and happy through innovative supplementation. Throughout these years, it has become clear to Tracy that the phrase “you are what you eat” is unfortunately not true. Instead, “you are what you absorb.” In other words, for a supplement to be effective, the nutrients must make it into the cell.