About Company
Italian apparel and accessories company based in Milan, with in-house styling and R&D.
Established in 1999 with the launch of its iconic scooter leg cover: Termoscud®.
Created a new apparel and accessories market for “Smart Urban Mobility”.
Multichannel strategy: multi-brand motorcycle stores, department stores, mono-brand stores, outlet stores and ecommerce website.
Export more than 30% of total sales, growing at 15-20%
60% brand awareness
Italian apparel and accessories company based in Milan, with in-house styling and R&D.
Established in 1999 with the launch of its iconic scooter leg cover: Termoscud®.
Created a new apparel and accessories market for “Smart Urban Mobility”.
Multichannel strategy: multi-brand motorcycle stores, department stores, mono-brand stores, outlet stores and ecommerce website.
Export more than 30% of total sales, growing at 15-20%
60% brand awareness among non-scooter users in top metropolitan areas
