Since 1955, i.e. for more than 60 years, we have been producing haircare appliances. Our continual reference point, around which design and production revolve, is the health and look of the hair and therefore the well-being and image of the person. A deep knowledge of hair is vital for the creation of equipment that enables the healthy and careful treatment of hair. Valera works therefore in collaboration with hair specialists of the university clinics, master hairdressers of the stylists’ associations and shampoo and cosmetics producers.