A rich background on the culture of materials leads to a strong tradition for design and industrial products. The seed of innovation was already present in Sanat Sazan from the year of the company birth 1980. This seed of innovation was made fertile by Mohsen Dogmehsaz a man with a open mind who drew upon his experience. This was followed by the development of research on new plastic materials and their infinite potential, usefully combining them with futuristic acrylics or more classical traditional materials, such as porcelain, glass, steel and wood. After almost a century, the main impetus behind this development continues to come from a team of managers that share the same passion for innovation.